Skip to content

The Tides Best Western Hotel Orange Beach Receives BWH Hotels' Highest Honor for 2023

  • Share:
January 11, 2024
ORANGE BEACH, ALA. — The Tides Best Western Hotel Orange Beach ( was awarded BWH Hotels’ highest honor, the M.K. Guertin Award, at the company’s latest annual convention in Honolulu, presented in front of nearly 2,000 hoteliers.
The prestigious M.K. Guertin Award, named after the company’s founder, recognizes hotels that have best demonstrated exceptional levels of service, quality, value and commitment to the brand. Hotels must also exceed superior quality and service standards and other membership requirements to qualify for the award. The Tides Best Western Hotel Orange Beach is one of just 60 hotels — out of more than 2,300 BWH Hotels locations in the U.S. and Canada — to receive this year’s award, representing the top 3% of properties. 
“It is an incredible honor for The Tides Best Western Hotel Orange Beach to be a recipient of the M.K. Guertin Award,” said Ted Ent, President and CEO of Innisfree Hotels, which manages and operates the property. “It is a testament to our attentive and caring employees, who always go the extra mile to ensure our guests have safe and enjoyable stays while experiencing the Gulf Coast.”  
Located at 26032 Perdido Beach Boulevard, right on the Gulf of Mexico, The Tides Best Western Hotel Orange Beach is a Green Key-certified hotel that features 86 rooms and amenities that are full of Southern hospitality. Whether it be for family, group, business, or solo travelers, The Tides Best Western Hotel Orange Beach is an ideal destination to unwind, explore and recharge.   
“The M.K. Guertin Award is given to our most engaged hoteliers whose properties are top scorers in quality and overall service, thereby being exceptional representatives of our brand,” said BWH Hotels President and CEO Larry Cuculic. “We recognize The Tides Best Western Hotel Orange Beach for inspiring travel through unique experiences and for providing outstanding service.”
For reservations, call the hotel directly at 251-981-9888 or use BWH Hotels’ 24-hour reservation line at 800-780-7234. Reservations are also available online at and

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market. *Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
For more than three decades, Innisfree Hotels has expertly developed and managed dozens of hotels in partnership with many of the world’s most-recognized hospitality brands. Today, the company owns or manages more than 27 hotel properties — about 3,500 rooms — and employs approximately 2,000 people. Innisfree is the largest beachfront hotel owner-operator on the Gulf Coast. As a triple-bottom-line company, Innisfree measures success through People, Planet and Prosperity. Innisfree, which has about $800 million of assets under management and $180 million in annual hotel revenue, was named one of Hotel Business’ top management companies and top owners & developers in 2022. For more information, visit   
Mary Eva Tredway

Scroll To Top