Reed Real Estate Acquires Fort Morgan Property Management, Expands Portfolio and Introduces New Luxury Collection
FORT MORGAN, AL – JULY 23, 2025 – Reed Real Estate, a family-owned and operated company with a deep passion for the beautiful Fort Morgan peninsula, today announced the successful acquisition of Fort Morgan Property Management. This strategic move not only expands the company's portfolio of private beach homes and townhomes but also strengthens its expertise and commitment to the local community.
With this acquisition, the Reed Real Estate portfolio has grown significantly to over 150 properties. We will now be advertising duplexes as single homes, offering guests an even wider selection of vacation homes, from cozy 1-bedroom retreats to expansive 14-bedroom properties. To better serve the discerning traveler, our vacation rental management division will be rebranded as Fort Morgan Properties by Reed Real Estate.
In tandem with this growth, we are excited to introduce a new collection of premier, high-end vacation homes under the brand name Reed Luxury Homes. This exclusive collection will feature properties with elevated amenities, prime locations, and a focus on delivering a truly exceptional and luxurious guest experience.
“We are thrilled to welcome the homeowners and guests of Fort Morgan Property Management into our family,” said Jill Reed Manning, Broker of Reed Real Estate. “This acquisition is a natural fit for our business, allowing us to combine our decades of experience with a company that shares our deep-rooted commitment to the Fort Morgan community. We are still the same family-owned and operated company who loves sharing our beautiful peninsula with others who enjoy it as much as we do, just with added options to choose from and added, friendly, qualified staff to help make family beach vacation dreams come true.”
The acquisition not only increases the number of properties but also brings an even deeper level of local knowledge and expertise to the team. Both Fort Morgan Property Management and Reed Real Estate homeowners and guests can rest assured they will continue to receive the utmost care they have come to expect, now with the added benefit of expanded options and increased exposure.
The newly launched Reed Luxury Homes collection is a direct response to growing demand for premium vacation experiences in the area. This collection will offer a curated selection of homes that exemplify the highest standards of coastal living.
About Fort Morgan Properties by Reed Real Estate
Fort Morgan Properties by Reed Real Estate is a premier vacation rental company specializing in private beach homes and townhomes in the Fort Morgan and Gulf Shores, Alabama area. With a portfolio of over 150 properties, the company is dedicated to helping families create lasting memories with a wide variety of homes to suit every size and budget.
About Reed Luxury Homes
Reed Luxury Homes is a new, exclusive collection of high-end vacation properties managed by Reed Real Estate. This curated selection of homes offers guests a luxurious and unforgettable coastal retreat with premium amenities, exceptional service, and prime locations.
Media Contact:
Karli Reed
Director of Marketing
marketing@gulfrentals.com
251.540.2306
www.gulfrentals.com
