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Gulf Distributing Announces Leadership Changes, Job Expansion and Investment

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January 23, 2024
Mobile, Ala. – Gulf Distributing Company (Gulf) in December, 2023, marked our 50th anniversary, founded by our matriarch Freida G. Maisel in 1973. Since that time, thanks to our hard-working team, Gulf has grown exponentially by adding:

● New supplier partners, growing in both volume and revenue.
● Enhanced our strategic operations.
● Continually invested in new technology and state-of-the-art warehouses, and
● Acquired additional distributorships to expand our market territory.

Chairman and CEO Elliot B. Maisel is proud to announce a significant investment in Gulf’s people. Beginning in January 2024 we will implement a restructure of our company-wide senior leadership team. These changes will be the biggest evolution as a company in several decades.

This restructure will support and elevate members of our senior team, enhance collaboration, improve efficiency, and optimize our resources. These employees will provide new growth opportunities for all of our talented employees. Gulf is committed to invest over $7 million into this program and will add over 60 new employees to our headcount within the next twelve months.

Jimmy Marston, has been promoted to Chief Commercial Officer of Gulf Distributing Holdings and is our first non-family Board Member. He will continue to lead Gulf’s sales and marketing organization company-wide, with a focus on:

● Accelerating the company’s growth in volume, revenue, and partnerships with new brands and suppliers.
● Continue to oversee all aspects of retail customer service and will mentor and train Gulf’s employees at all levels.

Louis Maisel is our new Chief Operating Officer, where he will lead Gulf’s:

● Strategic operations.
● Facility and fleet management.
● Supply chain management and technology departments.

Glenn Morris, Scott Van Matre, and Domenic Olson have each been elevated to the roles of Divisional Senior Vice President. This recognition reflects their exceptional leadership, strategic vision, and commitment to propelling our company forward. Their contributions have been instrumental in driving our success, and their new roles will enable them to make an even greater impact on Gulf’s future.


Gulf Distributing Holdings, LLC, is a family-owned and operated beer and beverage wholesaler. Gulf was founded in 1973 in Mobile, Alabama. Now operating out of five state-of-the-art warehouse facilities in every major metropolitan area in Alabama and northwest Florida, Gulf services thousands of retail accounts spanning the entire state of Alabama, the Florida panhandle, and 19 counties in central and south Mississippi. Gulf proudly employs over 1200 hardworking individuals, and the company partners with over 100 local, regional, national and global beverage manufacturers as their exclusive distributor in our territories.

Chief among Gulf’s beverage suppliers are MolsonCoors Beverage Company, Constellation Brands, Red Bull North America, Heineken USA, D.G. Yuengling, Mark Anthony Brands, Boston Beer Company, Diageo, Old Majestic, New Belgium Brewing Company, Abita Brewing Company, Singin’ River, Trim Tab, Asahi, and many, many others.

Gulf offers diverse career opportunities in multiple disciplines, including sales, operations, management, legal, technology, Human Resources, and more. In addition to its extensive regional reach, Gulf also holds interests in beverage distributorships in Texas, Kentucky, and Colorado.

Proudly serving our communities for over 50 years, Gulf takes pride in improving the lives of those who work with us—employees, retailers, vendors, and suppliers—through delivering first-class service and quality products.

Kinnon Phillips, (251) 423-7114

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