The Digital Marketing Bootcamp is a three-hour training program that guides attendees through setting measurable marketing goals for their business and instructs how SEO, social media and technology can help them reach their goals. The Alabama SBDC has partnered with the SBDC programs at the University of Georgia and the University of Mississippi to bring the popular Digital Marketing Bootcamp program to more rural towns across all three states.
This program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers’ journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You’ll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.
Learn:
• How to set marketing goals that make sense for your business
• What motivates your target customers
• How to compare yourself to your competition
• Which social media platforms are right for your business
• What to post on Facebook, Instagram, and LinkedIn
• Website optimization strategies for visitors and search engines
• How to get found on local internet searches
